Kelly Sports Properties

Intellectual Property Management

Our Vision:
To develop and implement proven methods that build consistent value with positive return on investment for Institutions, Student-Athletes and Partners.

Our Mission:
Provide creative and strategic methods based on our experience, knowledge and resources on how to manage intellectual property. Our approach is designed to protect assets, create equity, encourage compliance and generate revenue in a more efficient way. We have a passion for athletics and strive to develop successful relationships between our properties and partners.

Collegiate-Style Marketing Strategies that Benefit your Organization

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Innovative Solutions to Fund Sports and Activities


Strategic Planning and Professional Development

Strategic Themes and Success Factors

Strategic Planning provides a management tool for delineating tactics, priorities and resources for meeting program changes. Planning Assumptions and Situational Analysis are developed concurrently providing understanding of the environment in which athletic departments operate.

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Professional Development

Our focus for Professional Development within an Athletic Department specializes on the growth of the Student Athlete and those opportunities. Organizational Culture, Leadership and Vision identify internal and external factors that influence athletics, categorize these factors as either strengths, weaknesses, opportunities or threats.

TouchTunes • thesportsraffle.com • RaiseUp

TouchTunes – Music 4 Students

Kelly Sports Properties and TouchTunes have partnered to bring interactive music to your campus. It’s an opportunity to create a vibrant and engaging environment where students want to gather and socialize everyday. Click Here for more information.

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TouchTunes – In Your School

Want to experience the fun of a TouchTunes jukebox at your school first hand? Schedule your demo today. Call 573.449.4163 or email us at touchtunes@kellysportsproperties.com.

thesportsraffle.com

FUNdraising with a Fantasy Sports Like Twist! thesportsraffle.com takes Fundraising to a whole new level. Easy, profitable, engaging and entertaining. A new take on the traditional 50/50 Raffle. A raffle entry buys a random selection of 3 or more Teams from a League. Compete against other entries, highest score WINS.

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RaiseUP

Online Fundraising Platform! Effective Team Fundraising made simple. Reach donors quickly via email & text! Faster and easier than other methods. Create, Share, Raise and Track fundraising through your website.

Integrated Marketing • Activation/Engagement • Partnership Development • Licensing

Integrated Marketing

Using Multi-Media Channels to promote a District, Institution or Individual Program is vital in today’s marketing world. Diversify promotional campaigns through Electronic, Print, Engagement and Social Media to provide Return on Investment for both your Institution and Sponsors.

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Activation/Engagement

In-Game Activation and Fan Engagement are prime methods to turn your games into events. They are also excellent avenues for revenue generation and sponsorship brand exposure to highly prized demographic groups.

Partnership Development

Working hand-in-hand with Local, Regional and National Businesses will create relationships that will last all year. Strengthening your Community Relations beyond Revenue Generation and Marketing Impressions. Developing opportunities and partnerships through diverse channels.

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Licensing

What to expect and why you should protect your Institution’s Official Marks and Logos? Managing an Institution’s name, marks and logos is a Department in itself at most Collegiate Institutions or left to an IPM Attorney. How can you navigate the Licensing process to protect the value and leverage opportunities.

Compliance • Structure • Revenue • Community Relations

KSP Video

See how our program worked for a Missouri School District in Part 1 of this interview with Administrators, Coaches, Parents and Partners conducted by Beau Baehman, Director of Marketing and Communications at Columbia Orthopaedic Group. You can check out the rest of the interview and more in our YouTube Playlists.

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Compliance

Clearly defined internal policies, procedures and protocols to provide Equity, Transparency and Consistency. As a Property Management company, we can identify the factors that maximize benefits and minimize risk.

Structure

Organizational Structure will develop and implement the necessary procedures, policies and protocols with expectations of timelines and results for all programs. Increase consistency and equity between each school and/or between each program.

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Revenue

Stabilize revenue streams. Create new opportunities for involvement. Increase control over expenditures, partnerships, promotions and licensing. Allow coaches to coach and parents to focus on encouraging participation, maximizing involvement and enhancing the high school experience.

Community Relations

Increase exposure, participation, and value of relationships between school districts and the community. Take a look at the impact from one of our Institutions! Click Here

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“The KSP program has been outstanding for our district. As the first school district to implement a collegiate style marketing program in Oklahoma, not only has it helped with equity and compliance, it has also generated revenue for our school district in excess of a half million dollars.”

  • Dr. Dick Balenseifen, Putnam City Public Schools, District Athletic Director

“The Northwest School District and the athletics and activity programs have greatly benefited from our partnership with Kelly Sports Properties. KSP has helped strengthen our community partnerships while providing professional, top of the line marketing and game day materials for our events.”

  • Desi Kirchhofer, Northwest R-1, Superintendent

It’s What Sets Us Apart!!!

Academic Services

Co-Curricular/Interns

Strategic Planning

Licensing

Equity Assessment

Contract/Transparency Review

Security/Facility Review

Marketing/Communications

Student-Athlete Welfare

Targeted Market Analysis

Policy/Procedure/Protocol

Audio/Video Operations

Audio/Video Content

Venue Signage

Broadcasting/Radio/TV/Stream

Print

Banners/Wraps

Tickets/Passes

Apparel

Fundraising

Food and Beverage

Naming Rights

Web Site/Apps

Web to Print

Social Media

Event Management

Timing Scripts/PA

Sponsor Activation

Game Sponsorship

Game Operations

Fan Engagement

Sampling/Couponing

Photography


Kelly Sports Properties © KSP. All rights reserved. A WordPress Web Site. 4430 N Interstate Dr Columbia, MO 65202 (573) 449-4163 Email:info@kellysportsproperties.com http://kellysportsproperties.com