Intellectual Property Management
Our Vision:
To develop and implement proven methods that build consistent value with positive return on investment for Institutions, Student-Athletes and Partners.
Our Mission:
Provide creative and strategic methods based on our experience, knowledge and resources on how to manage intellectual property. Our approach is designed to protect assets, create equity, encourage compliance and generate revenue in a more efficient way. We have a passion for athletics and strive to develop successful relationships between our properties and partners.
Collegiate-Style Marketing Strategies that Benefit your Organization
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Innovative Solutions to Fund Sports and Activities
Strategic Planning and Professional Development
Strategic Themes and Success Factors
Strategic Planning provides a management tool for delineating tactics, priorities and resources for meeting program changes. Planning Assumptions and Situational Analysis are developed concurrently providing understanding of the environment in which athletic departments operate.
Professional Development
Our focus for Professional Development within an Athletic Department specializes on the growth of the Student Athlete and those opportunities. Organizational Culture, Leadership and Vision identify internal and external factors that influence athletics, categorize these factors as either strengths, weaknesses, opportunities or threats.
TouchTunes • thesportsraffle.com • RaiseUp
TouchTunes – Music 4 Students
Kelly Sports Properties and TouchTunes have partnered to bring interactive music to your campus. It’s an opportunity to create a vibrant and engaging environment where students want to gather and socialize everyday. Click Here for more information.
TouchTunes – In Your School
Want to experience the fun of a TouchTunes jukebox at your school first hand? Schedule your demo today. Call 573.449.4163 or email us at touchtunes@kellysportsproperties.com.
thesportsraffle.com
FUNdraising with a Fantasy Sports Like Twist! thesportsraffle.com takes Fundraising to a whole new level. Easy, profitable, engaging and entertaining. A new take on the traditional 50/50 Raffle. A raffle entry buys a random selection of 3 or more Teams from a League. Compete against other entries, highest score WINS.
RaiseUP
Online Fundraising Platform! Effective Team Fundraising made simple. Reach donors quickly via email & text! Faster and easier than other methods. Create, Share, Raise and Track fundraising through your website.
Integrated Marketing • Activation/Engagement • Partnership Development • Licensing
Integrated Marketing
Using Multi-Media Channels to promote a District, Institution or Individual Program is vital in today’s marketing world. Diversify promotional campaigns through Electronic, Print, Engagement and Social Media to provide Return on Investment for both your Institution and Sponsors.
Activation/Engagement
In-Game Activation and Fan Engagement are prime methods to turn your games into events. They are also excellent avenues for revenue generation and sponsorship brand exposure to highly prized demographic groups.
Partnership Development
Working hand-in-hand with Local, Regional and National Businesses will create relationships that will last all year. Strengthening your Community Relations beyond Revenue Generation and Marketing Impressions. Developing opportunities and partnerships through diverse channels.
Licensing
What to expect and why you should protect your Institution’s Official Marks and Logos? Managing an Institution’s name, marks and logos is a Department in itself at most Collegiate Institutions or left to an IPM Attorney. How can you navigate the Licensing process to protect the value and leverage opportunities.
Compliance • Structure • Revenue • Community Relations
KSP Video
See how our program worked for a Missouri School District in Part 1 of this interview with Administrators, Coaches, Parents and Partners conducted by Beau Baehman, Director of Marketing and Communications at Columbia Orthopaedic Group. You can check out the rest of the interview and more in our YouTube Playlists.
Compliance
Clearly defined internal policies, procedures and protocols to provide Equity, Transparency and Consistency. As a Property Management company, we can identify the factors that maximize benefits and minimize risk.
Structure
Organizational Structure will develop and implement the necessary procedures, policies and protocols with expectations of timelines and results for all programs. Increase consistency and equity between each school and/or between each program.
Revenue
Stabilize revenue streams. Create new opportunities for involvement. Increase control over expenditures, partnerships, promotions and licensing. Allow coaches to coach and parents to focus on encouraging participation, maximizing involvement and enhancing the high school experience.
Community Relations
Increase exposure, participation, and value of relationships between school districts and the community. Take a look at the impact from one of our Institutions! Click Here
“The KSP program has been outstanding for our district. As the first school district to implement a collegiate style marketing program in Oklahoma, not only has it helped with equity and compliance, it has also generated revenue for our school district in excess of a half million dollars.”
- Dr. Dick Balenseifen, Putnam City Public Schools, District Athletic Director
“The Northwest School District and the athletics and activity programs have greatly benefited from our partnership with Kelly Sports Properties. KSP has helped strengthen our community partnerships while providing professional, top of the line marketing and game day materials for our events.”
- Desi Kirchhofer, Northwest R-1, Superintendent
It’s What Sets Us Apart!!!
Academic Services
Co-Curricular/Interns
Strategic Planning
Licensing
Equity Assessment
Contract/Transparency Review
Security/Facility Review
Marketing/Communications
Student-Athlete Welfare
Targeted Market Analysis
Policy/Procedure/Protocol
Audio/Video Operations
Audio/Video Content
Venue Signage
Broadcasting/Radio/TV/Stream
Banners/Wraps
Tickets/Passes
Apparel
Fundraising
Food and Beverage
Naming Rights
Web Site/Apps
Web to Print
Social Media
Event Management
Timing Scripts/PA
Sponsor Activation
Game Sponsorship
Game Operations
Fan Engagement
Sampling/Couponing
Photography
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