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Kelly Sports Properties
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High School Intellectual Property Management

Our Mission:

To use our knowledge and resources to provide a comprehensive collegiate-style marketing concept for high school districts sports and activities programs. Our Intellectual Property Management strategy is designed to protect assets, create equity, encourage compliance and increase revenue in order to build value for the institution, student-athletes and our partners.

What We Do

Integrated Marketing, Licensing,
and Partnership Development

Integrated Marketing

Multi-Media Content

Using multi-media to promote a district's ideas, values and assets in the community.


Official Marks & Logos

Protecting and managing a district's name, marks and logos so they can be leveraged into different, revenue generating, opportunities.

Partnership Development

Hand-in-hand With Community Businesses

Developing partnerships with the business community to generate revenue and increase exposure.

The Benefits

Community, Structure, and Revenue

“KSP is a visionary in the marketing field and their program has been very beneficial to our district.”
- Dr. Peter Stiepleman, Columbia Public Schools Superintendent
“As the first school district to implement a collegiate style marketing program, we were apprehensive at first. After 3 years, not only has it helped with equity and compliance, it has also generated revenue for our school in excess of one million dollars.”
- Bruce Whitesides, Columbia Public Schools Athletic Director

KSP Video

See how our program worked for a Missouri school district in Part 1 of this interview with Administrators, Coaches, Parents and Partners conducted by Beau Baehman, Director of Marketing and Communications at Columbia Orthopaedic Group. You can check out the rest of the interview and more in our YouTube Playlists.


Increase exposure, participation, and value of relationships between school districts and the community.


Introduce clearly defined protocols with timelines for programs and booster clubs. Increase consistency and equity between each school and between each program.


Stabilize revenue streams. Create new opportunities for involvement. Increase control over expenditures, partnerships, promotions and licensing. Allow coaches to coach and parents to focus on encouraging participation, maximizing involvement and enhancing the high school experience.

What Sets Us Apart

We Cover It All

  • Venue Signage
  • Television/Radio
  • Video Content
  • Public Address
  • Print
  • Licensing
  • Streaming
  • Web
  • Social Media
  • Photography
  • Co-Curricular
  • Fundraising

Get In Touch

To request more information about how Kelly Sports Properties can help build your district's sports and activities programs, please fill out and send the form below.